Our original retail company, Primitive Earth Beads, was founded in 1994 when Ray discovered the world of beads at a surf expo and began importing them to the US from South Africa.  Since then we have become direct importers and distributors of chain, leather, and jewelry supplies. In 2005, we expanded the wholesale side of the business and established Best Beads Chain & Leather. In 2011 Best Beads debuted the Regaliz® leather bracelet system to rave reviews. Our wholesale jewelry business has since grown to include fashion chain, sterling silver chain, jewelry findings, ceramic beads, round leather, flat leather, fine leather components, hand-dyed silk ribbons, wire, and much more! Our passion for quality products has sent us around the globe searching for the best and most unique jewelry components.

What sets us apart as a wholesale jewelry supplier?  

We're a small, family owned and operated business.  Best Beads is now owned and operated by Ray's son and daughter, Graham and Wendy.  We are a small but dedicated team that is happy to cater to all of your wholesale jewelry supply needs!  If you ever have a question, concern, or idea, we're just a phone call away.  You'll reach Keegan or Tiffany, who are both full of extensive knowledge about our products.  We do our best to keep the business evolving and our customers happy :) The motto "if you're not happy, we're not happy" has been at the forefront of everything we do since our founding.

Quality.  We pride ourselves on having the highest quality products, and we hand select our leather, chain, sliders, clasps and findings based on their quality and durability.  

As wholesale jewelry suppliers, we primarily sell our products online.  We also travel around the country to exhibit our leather, chain, and hardware at wholesale jewelry trade shows.  Since we do not have a storefront, exhibiting at shows allows us to meet and learn about our wonderful customers. We really love this part of our company.  Find us at a show near you!

We do not have a storefront or showcase, and our warehouse is not open to the public. We do offer pick-up to local customers and visitors, please give us a call before placing your order to arrange pick up.