About

Primitive Earth Beads was started in 1994 when Ray discovered the world of beads at a surf expo and began importing them to the US from South Africa.  Since then we have become the direct importers and distributors of chain, leather, and jewelry supplies. In 2005 the wholesale side of the business was expanded and named Best Beads Chain & Leather.  In 2011 Best Beads Chain & Leather debuted the Regaliz® leather bracelet system to rave reviews.  Our wholesale jewelry business has since grown to include fashion chain, sterling silver chain, jewelry findings, ceramic beads, round leather, flat leather, fine leather components, TierraCast findings, silk ribbons, wire and more!  Our passion for quality products has sent us around the globe searching for high quality and unique jewelry components; A majority of our metal leather components are sourced from small European artisans. 

The business is now headed by Ray's son and daughter, Graham and Wendy, and run by a small but energetic team that feels like family.  We do our best to keep the business moving forward and our customers happy :) The motto "if you're not happy, we're not happy" has been at the forefront of everything we do since our founding.

As wholesale jewelry suppliers, we primarily sell our products online.  We also travel around the country to exhibit our leather, chain, and hardware at wholesale jewelry shows.  Since we do not have a storefront, exhibiting at shows allows us to meet and learn about our customers.  We really love this part of our company.  Find us at a show near you!



Primitive Earth Beads / Best Beads Chain & Leather is located in a 6400sq foot warehouse in Gulfport, Florida, just south of the popular Pinellas Bike Trail. The historic downtown district is located just a few minutes away and is home to various restaurants, craft stores and art galleries. For more information about this city please visit http://gulfportflorida.us/

We do not have a storefront or showcase, and our warehouse is not open to the public. We do offer pick-up to local customers and visitors, please inquire before placing your order.