Primitive Earth Beads was started in 1994 when Ray discovered the world of beads at a surf expo and began importing them to the US from South Africa. Since then we have become the direct importers and distributors of fashion chain, findings, beads, leather, leather components, and more. In 2005 the wholesale side of the business was expanded and named Best Beads Chain & Leather.

In 2011 we debuted the Regaliz® leather bracelet system to rave reviews. Since then we have added a huge range of leather and components, with a focus on sourcing from European artisans.

The business is now headed by Ray's son and daughter, Graham and Wendy, and run by a small but energetic team. We do our best to keep the business moving forward and our customers happy :) The motto "if you're not happy, we're not happy" has been at the forefront of everything we do since our founding.

Primitive Earth Beads / Best Beads Chain & Leather is located in a 6400sq foot warehouse in Gulfport, Florida, just south of the popular Pinellas Bike Trail. The historic downtown district is located just a few minutes away and is home to various restaurants, craft stores and art galleries. For more information about this city please visit http://gulfportflorida.us/

We do not have a storefront or showcase, and our warehouse is not open to the public. We do offer pick-up to local customers and visitors, please inquire before placing your order.